Hello Wolf

Through consumer research and working closely with the experienced Hello Wolf team, it became clear that indeed, many male craft beer and spirits drinkers were absolutely interested in seltzers, and had not yet found a go-to. There was a clear opportunity to speak to a better male experience, and deliver just that, while being mindful to not cater to toxic masculine tropes, and ensure that everyone would be welcome.

Identity: Ballentine
Role: Art Direction, Brand Design

Contribution