lululemon
practice
lululemon practice is the membership program available to participants in select North American cities, providing access to sweat classes, local events, exclusive membership gear and premium shopping perks. In 2018, Hooper oversaw the rollout of the practice program. Initially tested in Edmonton and Austin markets, the programme has since expanded to include Toronto in Canada, and Chicago, Denver and Boulder in the US.
Identity: Pentagram
Creative Director: Rémi Paringaux
Co-AD: Anthony Hooper
Co-AD: Todd Takahashi
Copywriter: Marcus McLaughlin, Ashley Jardine
Designer: Travis Mitchell
Photography: Thompson Chan
Still-Life: Vishal Marapon
Set Design: Shiloh Sukkau
Retouching: Kathleen Loski
Project Management: Louise Bielby
Contribution
